Web is ubiquitous, everyone is talking about it (just search for "Web is ubiquitous" and you will be surprised to see a long list of conferences that have happened or are happening on the subject). What does it mean? It could mean different things to different people, but in the end all agree on one basic principle, access to information from anywhere, anytime and catered to a person's needs.

Creating an effective Web Strategy for a company means allowing the company's constituents (employees, customers, partners and shareholders) to access relevant information easily while abiding by its information security framework. This information could be available on the Internet, Intranet or Extranet. Once you know your audience, you would have to cater your web presence according to their needs. For instance an employee may need access to multiple applications within the Intranet, but a customer coming to your public website would want information about you products and offerings presented as a seamless web-experience or else they could jump to your competitor's public website.

On the face of it web-strategy may seem to be simple thing to put together; but as you define the target audience, identify and classify content, seelect web applications, think through the publishing/approval workflow for your site and decide upon the right security framework, the complexities begin to add up very quickly. A good web-strategy needs to include a viable site maintenance plan. This is where LMG can help you. We have the expertise and the experience of having helped customers define and execute their web strategy (internal or external facing). We can help you with end-to-end web-strategy development. Our experts can help you choose the right people and select the right tools for your strategy execution.

Please contact us, if you would like to know more about our skills and how we can help you in defining and executing your web strategy.